Know Thy Enemy

It has been fashionable especially in the past decade to use military metaphors to describe business situations. Students of Sun Tzu or Clausewitz (famous Chinese and Prussian military theorists) have taken their philosophies and derived business principles from them, teaching us how to crush our competitor, to “render him incapable of further resistance.” (Clausewitz)

I think Sun Tzu and Clausewitz got it right. But I think those well-intentioned folks who write the business books got it wrong— they haven’t figured out who is the real enemy.