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Taking Out the Mental Trash

I’m the Co-Founder and President of Rare Bird, an internet marketing firm. I’ve recently had the opportunity, if you will, to experience a pretty significant sea change in my world, and it allowed me the chance to reflect on how we react to changes of all kinds.

A few months ago, one of my business partners left the company after 18 years. He was the very definition of a key man: with me from the beginning, he was an integral part of the way we ran the business, the success we’ve had, and the decisions we made. When the opportunity to run a family business came up, he discussed it with several trusted advisors and decided to make the leap. From my perspective, it was the right choice, even though it would require huge changes for his entire family — not to mention being incredibly disruptive for Rare Bird.