Kairos_Blog_Post

Hollaback

10 Hours of Walking in NYC as a Woman has attracted a lot of attention. The 2-minute video shows a woman walking down the street (minding her own business) in Manhattan, and how strangers treat her.

A grassroots initiative called Hollaback! partnered with Rob Bliss Creative to capture 10 hours of video of Shoshana Roberts. The footage was edited down to the 2 minutes we see. The video does a good job creating emotional impact; we can empathize with Shoshana as she walks the gauntlet of less-than-courteous men. The video has been viewed 35 million times (as of Nov 10, 2014). Clearly it has struck a chord.

But is Hollaback’s approach going to result in sustainable transformation?